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Social Media for Orthopaedic Surgeons
Practice Management Module Description & Learning Objectives

Social media platforms offer Orthopaedic Surgeons unique opportunities to enhance their professional practice and connect with peers and patients. Here are some key strategies:

  1. Engage with Patients: Use social media to share educational content, answer common questions and provide updates on treatments and procedures.

  2. Network with Peers: Connect with other Orthopaedic professionals to share insights, research and best practices.

  3. Showcase Expertise: Post case studies, success stories and innovative techniques to establish credibility and attract new patients.

  4. Stay Informed: Follow industry leaders and organizations to keep up with the latest trends, research and advancements in orthopedics.

  5. Promote Wellness: Share tips on injury prevention, rehabilitation and overall health to engage with the community and promote a healthy lifestyle.

  6. Utilize Visual Content: Use images and videos to demonstrate procedures, patient testimonials and educational content to enhance engagement.

  7. Monitor Feedback: Pay attention to patient feedback and questions on social media to improve services and address concerns promptly.

By effectively utilizing social media, Orthopaedic Surgeons can enhance their practice, foster patient relationships, and contribute to the broader medical community.

Faculty

Brian C. Lau, M.D., FAANA | Diego Perez Salazar Marina, M.D., FAANA | Mary K. Mulcahey, M.D., FAANA | Catherine A. Logan, M.D., M.B.A., MSPT | Michael A. Zacchilli, M.D. | Kevin D. Martin, D.O., FAANA

Technical Requirements
  • Recommended PC Browsers: Microsoft Edge (Latest Version), Mozilla Firefox (Latest Version), Google Chrome (Latest Version)
  • Recommended Mac Browsers: Safari (Latest Version), Mozilla Firefox (Latest Version), Google Chrome (Latest Version) 
  • JavaScript and cookies must be enabled. High speed internet connections recommended for viewing of high-resolution images or videos contained in program
Technical Assistance
If you have questions concerning this enduring educational activity, please contact OnlineEducation@AANA.org
Summary
Availability:
On-Demand
Release on Jul 08, 2025 12:00 AM Central Daylight Time
Expires on Jul 07, 2028
Cost:
FREE
Credit Offered:
4 CME Credits

For technical assistance or any additional queries, please contact AANA Education at OnlineEducation@aana.org

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